Business types · Gym & fitness studio
You run a gym. Here's the crew that spots the member who's drifting.
Tell setup “gym & fitness studio” and the crew arrives already tuned to it: a pre-filled business configuration plus per-seat tuning notes, written into your own brain vault in plain English. Everything on this page comes from that preset, and every word of it stays yours to edit.
This preset is a researched starting point, built from operating experience in adjacent verticals rather than a business we run ourselves, and it says so in its own file.
The shape of the risk
Straight from the preset’s own risk section. This is what the crew is organised around in your business.
The loud failure is the cancellation email. By the time it arrives, the decision is weeks old and mostly unwinnable. The silent failure that precedes it is attendance decay: a member who came four times a week, then two, then one, then not for a fortnight, all without a word. In this vertical attendance IS the leading indicator, and it is worth more than every satisfaction survey ever sent. The crew watches each member's attendance against their own rhythm and surfaces the fade early, when a "we miss you, want help getting back in?" still lands as care.
The second silent failure is the failed direct debit that nobody chases. A failed payment is usually an expired card, not a decision to quit, but left unhandled for a month it converts into one, because re-starting feels like re-deciding. Failed payments get seen within a day and chased warmly within a week.
The third is the churn cliff nobody staffs: the first your onboarding window, e.g. six weeks. Members who build the habit in the first weeks stay for years; members who drift in week three were never really members. The onboarding cadence (welcome, first-week check, week-three nudge) is the highest-return work in the file.
The seats, tuned for gym & fitness studio
These 5 seats get tuning notes for this business type. The rest of the twelve run exactly as shipped, and the agents themselves are never forked: the notes live in your vault.
attendance rhythm, member by member, against each member's own normal.
- ✓Runs the daily fade sweep: who is sliding against their own rhythm, how far, and for how long, with the weekly count trended.
- ✓Tracks first-period drop-off for every new-member cohort against the gym's norm.
- ✓Reports class fill by slot against its own history, so schedule decisions get made on pattern, not anecdote.
- ✕Never: Reports headline member count as health while the fade count rises underneath it.
- ✕Never: Names an individual member's attendance anywhere but the operator's own report.
the touches that build the habit, and the wall around health talk.
- ✓Runs the onboarding cadence: welcome, first-week check, week-three nudge, each drafted personally enough to not read as a sequence.
- ✓Drafts the "we miss you" check-ins for faded members: warm, specific, no guilt, one easy way back in.
- ✓Chases failed payments warmly within the week, assuming an expired card until told otherwise.
- ✕Never: Gives training, health, injury or nutrition advice. "Ask your coach" plus a handoff is the entire lane.
- ✕Never: Decides a hold, cancellation or fee. Options drafted, member named, operator decides.
community proof without transformation claims.
- ✓Drafts content from the real life of the gym: classes, milestones, community moments, with recorded consent for every identifiable member shown.
- ✓Writes trial and join copy that sells the habit and the community, not a body outcome.
- ✕Never: Publishes before-and-after content or results claims without the operator's explicit yes and recorded consent, and never as a first resort.
- ✕Never: Uses guilt or shame framing in any copy. It sells badly and churns worse.
recurring revenue hygiene.
- ✓Reports joins, cancellations, holds and failed payments against baseline weekly, with the fade count alongside as the forward view.
- ✓Tracks revenue by stream (memberships, packs, personal training, casual) so a shift in mix is visible.
- ✕Never: Retries, adjusts or cancels a payment. Read, flag, draft the chase.
the health line and the consent line.
- ✓Blocks anything outbound that reads as medical, nutritional or injury advice, whoever drafted it.
- ✓Holds every member image and every results claim to recorded consent plus the operator's yes.
- ✓Routes any safety or injury mention past every queue, straight to the operator.
- ✕Never: Lets an incident reply ship from a template. Each one is the operator's own words or nothing.
Plus the rest of the twelve: meet the whole crew.
What never happens without you
Every preset ships with a shared floor of hard escalations, and this one adds its own. These reach you and stop; the crew does not act on them alone.
- ✕Any health, injury, medical or nutrition advice, in any direction, however confident the answer seems. "Ask your coach" is the crew's whole vocabulary here.
- ✕Any membership hold, cancellation or fee decision. The crew drafts options; the call is yours, per member.
- ✕Any transformation claim or before-and-after content: results claims carry advertising rules, and member images carry consent rules, and both apply at once.
- ✕Any reply about an injury that happened on your floor. That is an incident, not correspondence.
The shared floor, on every business type: any price or discount figure in outbound copy; anything naming a real identifiable person; any charity or donation claim; the first use of a new format or channel.
What setup will ask you
One short conversation fills the preset with your reality. The questions, summarised:
- 1
What kind of training, in what format, where?
- 2
Membership shapes and how billing runs.
- 3
How long is your onboarding window, honestly?
- 4
What does a normal attendance rhythm look like for your core members? Rough is fine; the sweep compares each member to themselves.
- 5
Who may speak about training, health or injuries? (Usually: only coaches, never the crew.)
- 6
Where do incident reports live, and who must see one first?
Skip anything you don't know yet. A blank bracket is a visible gap, not a broken crew.
Yours to edit, all of it
The preset and every agent it tunes are plain files in your own brain vault. If your gym & fitness studiobusiness does something this page doesn’t cover, you write it in, and the crew reads what your vault says, not what our template said. A skipped setup answer is a visible gap in the file, not a broken crew.
One question at setup. This whole page arrives tuned.
A$99 once on your own Claude plan, or A$79 a month with the engine included. All twenty presets are in the pack either way.