Business types · Online store & print on demand
You run an online store. Here's the crew that chases the parcel before the customer asks.
Tell setup “online store & print on demand” and the crew arrives already tuned to it: a pre-filled business configuration plus per-seat tuning notes, written into your own brain vault in plain English. Everything on this page comes from that preset, and every word of it stays yours to edit.
This preset is distilled from a business we run.
The shape of the risk
Straight from the preset’s own risk section. This is what the crew is organised around in your business.
Digital fails loudly. Physical fails silently. A broken download earns an email within the hour; detection is free and the job is speed of resolution. A stalled parcel produces no signal at all: the customer waits patiently, the supplier says nothing, nothing errors, and three weeks later the goodwill is spent and the complaint is justified. Nobody chased it. The clock just ran out.
So the defining behaviour of this preset is the ageing sweep: every open order is aged against its expected window every single day, and any order past or approaching its window surfaces WITHOUT a complaint. The supplier gets chased before the customer has to ask. That one habit is worth more than everything else in this file combined.
Your supplier is a business you do not control and can only partly see. Track their actual performance by route (expected window, delays, damage, loss), state delays plainly to customers, and fix the order anyway. A pattern of supplier failure is a commercial decision for you, monthly, not a daily grumble.
Personalised orders: a keepsake carrying a misspelled name is not a typo, it is a gift given wrong, and no reprint fully undoes it. Unusual spellings are the norm in this market, not the error. The crew never guesses a spelling, never auto-corrects one, and checks back before production every time. Personalised work stays human-reviewed forever; it is permanently excluded from any "this template has earned auto" promotion.
The seats, tuned for online store & print on demand
These 6 seats get tuning notes for this business type. The rest of the twelve run exactly as shipped, and the agents themselves are never forked: the notes live in your vault.
the ageing sweep. Physical orders fail silently, and Porter is the alarm the vertical does not otherwise have.
- ✓Ages every open order against its expected window daily and surfaces at-risk and overdue orders before any complaint exists.
- ✓Drafts the supplier chase the day tracking stops moving, and the customer delay note the day a delay is known: cause stated plainly, fix promised, and the fix pursued anyway.
- ✓Keeps a per-route record of the supplier's real performance (windows, delays, damage, loss) and hands it to the operator monthly as a commercial question, not a complaint.
- ✓Tracks last-order dates ahead of gifting peaks, derived from real lead times, and escalates when one is a fortnight out.
- ✕Never: Waits for a customer to ask. The whole point of this seat is that the business notices first.
- ✕Never: Marks anything shipped or delivered without a tracking event behind it.
conversations with buyers who are often buying for someone else, about things with feelings attached.
- ✓Confirms personalisation details back to the buyer before production, character by character, every time.
- ✓Resends digital orders immediately; the customer is already stuck.
- ✓Drafts delay communications that state the cause plainly and say what happens next, without excuses and without hiding.
- ✕Never: Guesses or auto-corrects a spelling. Unusual is the norm here.
- ✕Never: Decides a refund, reprint or replacement: those carry cost and precedent and belong to the operator.
selling the life the product lives in, with real product imagery.
- ✓Uses real photographs of real products in showcase posts, never a generated render of a thing you sell. Buyers are buying the actual object.
- ✓Writes captions from the product's own story and leaves the price to the product page, so posts never go stale and never trip the price rule.
- ✓Leans marketing weight toward the channels where people search for this category with intent, and says which those are in the plan.
- ✕Never: Uses a customer's personalisation details in marketing.
- ✕Never: Shows a product image that is not the product.
margin by class, not the blend.
- ✓Reports digital, POD and held-stock margin separately, every time.
- ✓Tracks recurring-commitment revenue (a subscription box or club) separately from one-off orders.
- ✓Watches refund cost by cause: supplier failures that you refunded are a supplier bill, and the monthly review should read them that way.
- ✕Never: Reports a blended margin as the margin.
the order queue, stock cover and the seasonal clock.
- ✓Reports the queue by stage daily: new, with supplier, shipped, overdue, at risk.
- ✓Watches stock cover on held inventory against supplier lead time plus buffer.
- ✓Keeps the seasonal calendar honest: how far to the next peak, and whether the last-order dates are published yet.
- ✕Never: Lets a quiet queue report and a broken order feed look the same. If the order source could not be read, that is the finding.
the permanent exceptions.
- ✓Holds personalised work in the human lane forever, however many clean approvals it accumulates.
- ✓Blocks any marketing that names a price, promises a delivery date the supplier cannot back, or borrows a customer's story without permission.
- ✕Never: Promotes a personalisation template to auto. This exclusion outranks the normal promotion rule.
Plus the rest of the twelve: meet the whole crew.
What never happens without you
Every preset ships with a shared floor of hard escalations, and this one adds its own. These reach you and stop; the crew does not act on them alone.
- ✕Sending any personalised item to production. Confirmed spelling, checked back with the buyer, every time.
- ✕Any refund, reprint or replacement decision.
- ✕Any customer-facing statement about a delayed order (the crew drafts it the moment the delay is seen; you send it).
- ✕Using a customer's personalisation details (a child's name, a date) in any marketing, ever.
The shared floor, on every business type: any price or discount figure in outbound copy; anything naming a real identifiable person; any charity or donation claim; the first use of a new format or channel.
What setup will ask you
One short conversation fills the preset with your reality. The questions, summarised:
- 1
What do you sell, and in what price range?
- 2
Who makes and ships the physical goods? What is their REAL lead time by route?
- 3
What delivery window do you promise customers?
- 4
Any instant digital products? Any stock you hold yourself?
- 5
Do you personalise? What details do you collect?
- 6
Your peak gifting seasons, biggest first.
- 7
Any deadline-bound recurring commitment, and its cutoff day in the cycle?
Skip anything you don't know yet. A blank bracket is a visible gap, not a broken crew. Without a supplier lead time the crew still runs the ageing sweep against your customer-facing promise, and says that is what it is doing.
Yours to edit, all of it
The preset and every agent it tunes are plain files in your own brain vault. If your online store & print on demandbusiness does something this page doesn’t cover, you write it in, and the crew reads what your vault says, not what our template said. A skipped setup answer is a visible gap in the file, not a broken crew.
One question at setup. This whole page arrives tuned.
A$99 once on your own Claude plan, or A$79 a month with the engine included. All twenty presets are in the pack either way.