Business types · Photographer
You shoot for clients. Here's the crew that minds both sides of the shoot.
Tell setup “photographer” and the crew arrives already tuned to it: a pre-filled business configuration plus per-seat tuning notes, written into your own brain vault in plain English. Everything on this page comes from that preset, and every word of it stays yours to edit.
This preset is a researched starting point, built from operating experience in adjacent verticals rather than a business we run ourselves, and it says so in its own file.
The shape of the risk
Straight from the preset’s own risk section. This is what the crew is organised around in your business.
The loud failure is a shoot-day disaster: gear, weather, a missed moment. You feel those instantly. The silent failures live either side of the shoot day, and every one of them has a delighted client at the start and a quietly resentful one at the end.
Before the shoot: the unconfirmed booking. A date agreed in an enthusiastic email thread, no deposit taken, no contract signed, and the slot held on trust while other enquiries were turned away. The rule the crew holds: a date is not booked until your booking bar, and any date held past your holding window without it surfaces daily.
After the shoot: the editing queue ages invisibly. Every set in the queue carries a promise date, and a client checking their inbox in week five of a four-week promise is composing a review in their head. The queue gets aged daily against promises, and the "running behind, here is the honest new date" note gets drafted the day a promise is at risk, not the day it breaks.
And the long tail: the expired gallery. A delivery link that died, a client who asks for the photos two years later, an archive that exists only on one drive. Expired links answer as broken promises even when the terms said ninety days. The crew tracks gallery expiries and drafts the "your gallery closes soon" note, which is also, honestly, the best print-sales email the business ever sends.
The seats, tuned for photographer
These 6 seats get tuning notes for this business type. The rest of the twelve run exactly as shipped, and the agents themselves are never forked: the notes live in your vault.
the pipeline either side of the shoot: dates, deposits, edits, galleries.
- ✓Ages every job by stage daily and surfaces anything past its stage window: holds without deposits, edits near their promise, galleries near expiry.
- ✓Drafts the at-risk delivery note the day a promise wobbles: honest cause, new date, no excuses.
- ✓Keeps the gallery-expiry calendar and drafts the closing-soon note, print offer included.
- ✓Sweeps second payments and print orders from delivered to paid.
- ✕Never: Confirms a date, promises a delivery date, or sends anything. Drafts only.
- ✕Never: Marks a set delivered without the delivery artefact to point at.
enquiries answered fast and truthfully, and clients kept warm through the quiet stretches.
- ✓Answers date and availability enquiries quickly with truth: what is genuinely open, what booking requires, what happens next.
- ✓Reconfirms this week's shoots with logistics in one clear note per client, drafted for the operator's send.
- ✓Drafts the between-milestones touches (booked-to-shoot, shot-to- delivery) so silence never reads as neglect.
- ✕Never: Quotes a price or package figure.
- ✕Never: Promises or implies a delivery date the operator has not set.
portfolio marketing inside the rights actually granted.
- ✓Drafts posts and portfolio updates only from image sets whose contract grants that specific use, checked each time.
- ✓Builds seasonal campaigns backwards from booking lead times: the audience books a season ahead, so the campaign runs earlier than instinct says.
- ✕Never: Publishes any client image beyond its granted usage, and never any image of a child beyond delivery to their own parents.
- ✕Never: Runs price-led promotions without the operator's explicit yes.
money that arrives in halves.
- ✓Reports deposits outstanding, balances due and print revenue as separate lines against baseline.
- ✓Tracks season bookings against the same point last year, because this business's revenue is visible months early to anyone counting.
- ✕Never: Chases, invoices or adjusts anything itself. Reports and drafts.
where the work really comes from.
- ✓Reports enquiry sources and enquiry-to-booking conversion against history, so marketing effort follows evidence.
- ✓Watches reply-speed-to-booking correlation honestly; in this vertical the fastest warm answer usually wins the date.
- ✕Never: Reports reach or follower numbers as pipeline. Enquiries are pipeline.
usage rights and the promise ledger.
- ✓Blocks any image use without the contract-granted permission attached to the set, every time.
- ✓Holds every outbound date and price to the operator's explicit approval.
- ✕Never: Passes an image use on "the client will love it". The contract speaks or the image stays private.
Plus the rest of the twelve: meet the whole crew.
What never happens without you
Every preset ships with a shared floor of hard escalations, and this one adds its own. These reach you and stop; the crew does not act on them alone.
- ✕Publishing any client image, anywhere, without the usage that the contract actually grants, checked per image set. Portfolio rights, social rights and competition entries are different permissions.
- ✕Any quote or package price.
- ✕Any delivery date promise. The crew drafts around dates you set.
- ✕Anything involving images of children beyond delivering them to their own parents.
- ✕Deleting or archiving any client work, ever.
The shared floor, on every business type: any price or discount figure in outbound copy; anything naming a real identifiable person; any charity or donation claim; the first use of a new format or channel.
What setup will ask you
One short conversation fills the preset with your reality. The questions, summarised:
- 1
What do you shoot, for whom, where?
- 2
Booking shape and what makes a date officially booked.
- 3
How long may a date be held without deposit or contract?
- 4
Your delivery promise and route.
- 5
How long do galleries stay live, and where is the archive?
- 6
What usage rights does your standard contract grant you? The crew publishes nothing beyond them.
Skip anything you don't know yet. A blank bracket is a visible gap, not a broken crew.
Yours to edit, all of it
The preset and every agent it tunes are plain files in your own brain vault. If your photographerbusiness does something this page doesn’t cover, you write it in, and the crew reads what your vault says, not what our template said. A skipped setup answer is a visible gap in the file, not a broken crew.
One question at setup. This whole page arrives tuned.
A$99 once on your own Claude plan, or A$79 a month with the engine included. All twenty presets are in the pack either way.