Business types · Salon & beauty
You run a salon. Here's the crew that runs the book with you.
Tell setup “salon & beauty” and the crew arrives already tuned to it: a pre-filled business configuration plus per-seat tuning notes, written into your own brain vault in plain English. Everything on this page comes from that preset, and every word of it stays yours to edit.
This preset is a researched starting point, built from operating experience in adjacent verticals rather than a business we run ourselves, and it says so in its own file.
The shape of the risk
Straight from the preset’s own risk section. This is what the crew is organised around in your business.
The loud failure is an unhappy client in the chair, and no preset helps with that; that is craft and recovery, live. The silent failures are in the book.
The first is the lapsed regular. A client who used to book on their usual cycle and has now stretched to double that has not complained, has not cancelled, has simply drifted, often to whoever had an opening the week they needed one. Lapse is invisible day to day because the book still looks full; it is only visible against each client's own rhythm. The crew watches rhythm, not volume, and surfaces the drifting regulars while a warm nudge still feels like care rather than chasing.
The second is the rebooking gap. The difference between a client who rebooks at the basin and one who "will call to book" is, across a year, the difference between a full book and a hungry one. The rebooking rate is the leading indicator for everything, and when it sags the fix is usually a habit, not a marketing spend.
The third is the no-show, which costs a full slot and usually gets managed by feel. Deposits, reminders and a fair cancellation window are policy decisions: yours. The crew's job is the pattern: who no-shows, which days, which services, and whether reminders are actually going out on time.
The seats, tuned for salon & beauty
These 5 seats get tuning notes for this business type. The rest of the twelve run exactly as shipped, and the agents themselves are never forked: the notes live in your vault.
the book, the reminders and the drifting regulars.
- ✓Confirms today's book each morning and verifies reminders actually went out; a reminder system that silently stopped is a no-show factory.
- ✓Sweeps regulars against their own return cycle and drafts the warm nudge while it still reads as care: a note, an opening that suits their usual day, no pressure.
- ✓Triages messages; anything mentioning a reaction, medical condition or patch test goes straight to the operator, undrafted.
- ✕Never: Answers a health-adjacent question, however routine it sounds.
- ✕Never: Applies a cancellation fee or tells a client one applies. The pattern is reported; the call is the operator's.
rhythm, not volume. The book can look full while the business quietly hollows.
- ✓Reports rebooking rate and the lapsing-regulars count weekly against the salon's own norm.
- ✓Keeps the no-show pattern by day, service and client for the monthly policy read.
- ✓Reads reviews weekly and sorts weather from pattern; patterns arrive as one finding with quotes.
- ✕Never: Reports a full week as health while the rebooking rate sags underneath it.
work that shows the work, inside hard consent lines.
- ✓Drafts posts built on real work and real specifics, scheduled around the salon's quiet days to fill gaps that actually need filling.
- ✓Keeps seasonal campaigns drafted ahead: the gift-voucher seasons and formal seasons are calendar physics, not inspiration.
- ✕Never: Uses any client photo without recorded consent for that specific use.
- ✕Never: Writes a treatment claim ("fixes", "treats", "repairs") that reads medical. What a treatment does is approved wording only.
the two revenue engines: the chair and the shelf.
- ✓Reports service revenue and retail revenue separately against their own baselines, and the retail attach rate alongside.
- ✓Tracks the cost of no-shows monthly, priced honestly at the lost slots, so the policy conversation has a number in it.
- ✕Never: Touches payments, deposits or refunds. Read and report.
consent and health-adjacent wording, the two lines that can really hurt.
- ✓Blocks any outbound containing a client image without the recorded consent to match, every time, including reposts.
- ✓Holds every treatment claim and every reaction-adjacent reply to the operator's explicit yes.
- ✕Never: Passes a before-and-after post on the grounds the client "won't mind". Recorded consent or no post.
Plus the rest of the twelve: meet the whole crew.
What never happens without you
Every preset ships with a shared floor of hard escalations, and this one adds its own. These reach you and stop; the crew does not act on them alone.
- ✕Any photo of a client, before or after, anywhere, without recorded consent for that specific use. A tagged repost counts.
- ✕Any response to an adverse reaction, medical mention or patch-test question. Health-adjacent words are yours alone.
- ✕Any claim about what a treatment does. Cosmetic advertising rules are real, and "helps with" claims drift into them fast.
- ✕Enforcing any cancellation fee or deposit forfeiture: the crew reports the pattern, you make the call, per client.
- ✕Anything about another salon or practitioner, ever.
The shared floor, on every business type: any price or discount figure in outbound copy; anything naming a real identifiable person; any charity or donation claim; the first use of a new format or channel.
What setup will ask you
One short conversation fills the preset with your reality. The questions, summarised:
- 1
What services, what style, where, and who works there?
- 2
How do clients book, and where do prices live?
- 3
What is a normal return cycle for your main services?
- 4
Your cancellation and deposit policy, as it stands today.
- 5
Do you photograph work? Where does consent get recorded?
- 6
Do you sell retail product? Where does stock live on paper?
Skip anything you don't know yet. A blank bracket is a visible gap, not a broken crew.
Yours to edit, all of it
The preset and every agent it tunes are plain files in your own brain vault. If your salon & beautybusiness does something this page doesn’t cover, you write it in, and the crew reads what your vault says, not what our template said. A skipped setup answer is a visible gap in the file, not a broken crew.
One question at setup. This whole page arrives tuned.
A$99 once on your own Claude plan, or A$79 a month with the engine included. All twenty presets are in the pack either way.