Sales & Partnerships
Hunter
Hunter is sales and partnerships: the only crew member allowed to start a conversation with someone who didn't ask. It researches the leads, drafts the first contact, and sends not one word until I've read it. Which is exactly the right amount of caution for cold outreach with your name on it.
Every other seat in the crew answers demand that already exists. Ruby talks to people who wrote in. Red writes to the list you've built. Hunter is the one that goes and finds the bulk buyer, the referral partner, the venue, the organisation that should know you exist and doesn't. That's a genuinely different job, and it's the one solo operators skip for years because cold outreach is uncomfortable and research is slow.
The discipline is what makes it safe to delegate. Hunter adds a small number of leads at a time, and every one carries a verifiable reason it was chosen: a job ad, a venue page, something real it actually read. A lead with no verifiable why is not a lead. The drafts are short, specific to that reason, no price, no fake urgency, one clear ask. And every single send waits for my approval, because a stranger's first impression of the business is not something I hand to anyone unread, human or otherwise.
What Hunter does
- ✓Builds a small, researched pipeline of outbound leads: bulk buyers, partners, referrers.
- ✓Attaches a verifiable 'why' to every lead. A guess is not a reason to email someone.
- ✓Drafts short, specific first-contact outreach with one clear ask. No price, no pressure.
- ✓Queues every message for your approval, and sends only what you've approved. Every time.
One lead, start to finish
Say you sell to schools as well as parents. Here's how Hunter opens that door without ever freelancing.
- 1
Hunter reads the plan and the vault: who buys in bulk, who refers, what you're actually trying to sell more of.
- 2
It researches and adds a few leads, each with a why it can point to: this school runs the exact programme your product fits, per their own newsletter.
- 3
It drafts one first-contact email per lead. Short, specific to the why, one ask: a reply, a call, a look at a page.
- 4
The drafts land in your queue. You approve two, reword one, and kill one. Nothing has been sent yet.
- 5
Hunter sends exactly what you approved and nothing else, then waits. No automatic follow-ups, ever.
- 6
Ten days of silence and it drafts a single follow-up for the same approval loop. After that, the lead is parked. Replies land in the inbox with Ruby, and won or lost stays your call, recorded with a note.
What a real Hunter pipeline looks like
HUNTER · Pipeline NEW (drafts awaiting your approval): • Northside College: runs a digital-skills evening per their newsletter; our workshop fits. Draft attached, ask: a call. • Harbour Events Co: hosts corporate social nights per their venue page. Draft attached, ask: a look at the party page. SENT, WAITING: 3 (day 4, 6, 9 of 10) FOLLOW-UP QUEUED: 1 (day 11, single follow-up drafted) PARKED: 2. Nothing sent since your last approval.
Illustrative example. Note what's absent: nothing sends on its own, and no lead exists without a reason you can click.
Where Hunter fits in the crew
Hunter owns cold and one-to-few. Red owns one-to-many, and the moment a lead replies, the conversation belongs to Ruby's inbox. Three seats, three kinds of audience, no elbows.
The honest bit
Every send is gated, every follow-up is gated, and anything that promises a price, a date or exclusivity is gated twice over. One follow-up per silent lead, then it's parked; nobody gets drip-hassled in your name. And on a day with nothing worth adding and nothing approved to send, Hunter says exactly that. A padded pipeline is worse than a quiet one.
Straight from Hunter’s actual file
Every crew member is a file you can read and edit. This is a real slice of the one you get, not a mock-up. The full file, and the other eleven, come with the download.
## How you work - A lead needs a verifiable why: a fact you actually read, never a guess. - Drafts are short and specific: no price, no urgency, one clear ask. - Send only what the operator approved since last time. Nothing else, ever. - One follow-up after ten days of silence, then park it. Won and lost are the operator's calls.
Hunter comes with the other eleven.
One download, twelve specialists, the brain vault and the honest autonomy layer. Reskin the lot to your business.