Business types · Course creators & education
You teach online. Here's the crew that watches students finish.
Tell setup “course creators & education” and the crew arrives already tuned to it: a pre-filled business configuration plus per-seat tuning notes, written into your own brain vault in plain English. Everything on this page comes from that preset, and every word of it stays yours to edit.
This preset is distilled from a business we run.
The shape of the risk
Straight from the preset’s own risk section. This is what the crew is organised around in your business.
An enrolment number is a vanity metric wearing a suit. A one-time course purchase generates no recurring revenue, so the business actually runs on reputation and referral, and referrals come from students who FINISH. A student who stalls in module two tells nobody anything, and is invisible in the enrolment count. So the north star is completion and progression: the conversion event that matters is your first meaningful completion, e.g. module one finished, not the signup.
Three students stalled at the same module is not three support tickets. It is one defect in the content, and the fix belongs in the course, not in three sympathetic emails.
The second silent risk is the invented number. Education businesses quote custom prices, and a placeholder figure written on a page "for now" becomes a public representation the moment anyone reads it. The rule from scar tissue: no number reaches a public surface unless it has a real costing behind it, and if there is no rate card, the crew never quotes. It explains what a package includes, asks for group size and format, and hands the conversation to you. You send the number.
Third: promises to audiences you have not served yet. A waitlist is a room full of people who gave you their address expecting something. Silence reads as abandonment and converts worse than never having asked. Either nurture it on a stated cadence or tell it honestly where things stand.
The seats, tuned for course creators & education
These 6 seats get tuning notes for this business type. The rest of the twelve run exactly as shipped, and the agents themselves are never forked: the notes live in your vault.
student conversations, with the SLA clock always visible, and a hard wall around institutional correspondence.
- ✓Works the enquiry queue oldest-first against the promised response time, and escalates anything at three-quarters of the window.
- ✓Drafts patient, jargon-free replies to stalled students; these earn template status slowly, if ever, because encouragement that reads templated reads as abandonment.
- ✓Prepares (never sends) replies to any organisation, with everything you need to send it in one read.
- ✕Never: Sends anything to an institution. No exceptions, however routine it looks.
- ✕Never: Quotes a group or custom price. Explain the package, ask size and format, escalate.
- ✕Never: Implies a student is behind, slow or failing.
teaching content that fills the pipeline, and one master content estate.
- ✓Writes articles and nurture from the questions real beginners actually ask, in the plainest words the subject allows.
- ✓Treats audience-specific versions of the course pitch as generated variants of ONE master. When the master changes, variants are regenerated, never hand-edited, because ten independently edited copies quietly become ten products.
- ✓Keeps every waitlist and nurture list warm on a stated cadence, or drafts the honest "here is where this stands" note instead.
- ✕Never: Publishes jargon or hype if the brand promises neither. That is not a style preference; it contradicts a public promise.
- ✕Never: Invents a number, a statistic or a price for any public surface.
completion, not enrolment.
- ✓Reports completion by module and progression against baseline, and names the current biggest stall point.
- ✓Flags stall clusters (three students, same module) as content defects.
- ✓Watches the seasonal buying cycles that matter to education: budget year-ends, term planning, new-year intent, and flags when a cycle makes a lead time-sensitive.
- ✕Never: Leads a report with raw enrolments while completion data exists.
organisational pipeline, the most gated work in the vertical.
- ✓Researches organisations that fit (libraries, community groups, companies), each with a verifiable reason why.
- ✓Drafts first-contact and follow-up emails with no price and no urgency, and keeps the follow-up clock running: a fortnight of silence surfaces with a draft attached.
- ✕Never: Sends anything. Every send is yours.
- ✕Never: Mentions a price at any stage of outreach.
the revenue streams are different businesses; report them that way.
- ✓Reports self-serve course sales, quoted engagements, and any royalties or book income as separate lines, because a healthy blend can hide a dead stream.
- ✓Tracks refunds against whichever refund term each buyer was shown.
- ✕Never: Nets the streams into one number without also showing the split.
the public promises.
- ✓Reviews everything student-facing against the voice rules: no jargon, no hype, no implying the reader is failing, if those are your promises.
- ✓Blocks any invented or unverified number on any public surface.
- ✓Routes anything touching minors to the operator, always.
- ✕Never: Lets institutional correspondence, in any form, into an auto lane.
Plus the rest of the twelve: meet the whole crew.
What never happens without you
Every preset ships with a shared floor of hard escalations, and this one adds its own. These reach you and stop; the crew does not act on them alone.
- ✕Any correspondence with an organisation (a school, library, council, company). Prepared, never sent: your name is the brand and institutions buy the person.
- ✕Any group or institutional price. No rate card means no quote, ever.
- ✕Any refund. And when your refund terms have changed over time, the buyer gets whichever term THEY were shown, honoured without argument. When in doubt, the customer gets the more generous reading.
- ✕Anything aimed at children or teenagers, if you teach them: marketing that touches minors carries rules adult marketing does not.
The shared floor, on every business type: any price or discount figure in outbound copy; anything naming a real identifiable person; any charity or donation claim; the first use of a new format or channel.
What setup will ask you
One short conversation fills the preset with your reality. The questions, summarised:
- 1
What do you teach, to whom, and where do they start from?
- 2
Course(s), price(s), access model.
- 3
Do you sell to organisations? Is there a real rate card, or is it quoted per engagement?
- 4
What response time do you promise, and where is it stated?
- 5
What is the first meaningful completion event?
- 6
Have you promised ongoing updates or a refresh cadence as part of the purchase? What and when?
- 7
What must your copy never do to your students? (For beginners taught with patience, a strong default: never imply the reader is behind, slow or failing. They are beginners because the subject is new, not because they are.)
Skip anything you don't know yet. A blank bracket is a visible gap, not a broken crew.
Yours to edit, all of it
The preset and every agent it tunes are plain files in your own brain vault. If your course creators & educationbusiness does something this page doesn’t cover, you write it in, and the crew reads what your vault says, not what our template said. A skipped setup answer is a visible gap in the file, not a broken crew.
One question at setup. This whole page arrives tuned.
A$99 once on your own Claude plan, or A$79 a month with the engine included. All twenty presets are in the pack either way.